Smart guy, Erasmus. And a damn good editor too.
Because here’s the thing: regardless how great your product, service, or solution is, unless you create messages – words – that educate, convince, and motivate readers to act, your business will go nowhere.
All your communication, from webpages to emails, from white papers to case studies, and especially your proposals, need to be right, tight, and on target.
How you use words determines if your reader stays and learns more about you or clicks on to the next website.
If your writing’s not professional, accurate, readable, and convincing, you look unqualified – and your prospects see it and move on. After all, if you don’t care enough about your own presentation to make it shine, why would they feel you’ll treat their business any differently?
Words matter — and words entice. They either draw your reader in — or drive them away. If they’re not well written, you can bet they’re not moving your readers closer to the sale.
That’s my cue. I’ll audit and muscle up whatever important documents you use, ensuring they’re error-free, engaging, and highly readable, up to the job they’re created to do.
And if you have new messaging needs, I will create them for you. Either way, if I edit your existing documents or create new ones, you can rest easy knowing you’re sending error-free, highest quality messages.
I’ve spent 25 years in the field in international high tech marketing and sales.
Which means you can work with a writer/editor who not only understands words, but also has real world business sense.
You end up with writing that reads well, words that hit the mark, and messages that get the click. One hundred percent impeccable grammar and punctuation, a given.
The result? Inquiries, engagement, and relationships.
Bottom line: more sales.